Muscle Candy shortlisted for FreeFrom Food Awards 2017

The FreeFrom Food Awards has today published the shortlist for their 2017 10th Anniversary Awards.

We are excited to announce that both Muscle Candy's Berry Whey Protein and Chocolate Whey Protein blends have been shortlisted for the Superfoods & Sports Supplements Award– Sponsored by Tiana Fair Trade Organics.

The FreeFrom Food Awards, the UK's only industry awards for freefrom food, were started in 2008 by FoodsMatter and FreeFrom Foods Matter to encourage innovation and celebrate excellence in the freefrom food industry - so we are delighted to be shortlisted for such a prestigious award!

Each category is judged ‘blind’. Judges are given judging sheets with the description and all details of the products - except who makes it! They are asked to taste the products using the following criteria:

• quality of product based on appearance, aroma, texture, flavour;
• usefulness – does it fulfil a really useful purpose for someone on a freefrom diet?
• cleverness – is it doing something which is really difficult to do in manufacturing terms?
• nutritional profile

The awards presentation will take place at the Royal College of Physicians on March 28th 2017.

For full details see the awards site click here.

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